UFC introduces home fitness program

 

May 17, 2013

UFC announced the launch of UFC Fit as the organization’s first ever in-home fitness and nutrition program. The program was developed by Mike Dolce of the famed “Dolce Diet.”

Via UFC press release:

Developed with renowned strength and conditioning coach Mike Dolce, UFC FIT is a lifestyle program based on the same methods the world’s greatest athletes use to prepare for the OctagonTM.

A celebrated training coach and former mixed martial artist, Dolce has earned his reputation as the greatest conditioning and nutrition expert in the sport, helping top contenders including Johny Hendricks, Gray Maynard, Michael Bisping and Thiago Alves prepare for competition. Now, for the first time, Mike Dolce shares the knowledge and techniques that have turned athletes into champions in this in-home training program.

UFC president Dana White said: “What makes UFC FIT different from every other workout is Mike Dolce. The UFC doesn’t cut corners or do anything halfway, so when we decided to create UFC FIT, we knew we had to work with Mike. He’s someone we respect, someone we believe in and someone we know gets results. To compete in the UFC, you have to be proficient in five Olympic sports including boxing, wrestling, taekwondo and judo on top of having world class strength and cardio. And Mike Dolce take these guys level to another level – just imagine what he can do for you.”

UFC FIT includes:

• 12 dynamic workout DVDs

• Plus 3-Day Shred, a jumpstart to weight loss

• 12-week Workout Tracker

• 132-page Lifestyle & Nutrition Manual, complete with training tips, a grocery list, meal plans and healthy, delicious recipes

• And for when you are on the go, Xyience® Ulti-Bar™ and Ulti-Meal™ Replacement Protein Shake, created exclusively for UFC FIT

UFC FIT is available now at UFCFIT.com. Additional merchandise is also available including an official UFC FIT Octagon® Mat, water bottle and fitness apparel.

Payout Perspective:

First GSP Fit, then the UFC Personal Trainer, now this. A tacit endorsement of Dolce’s methods by the UFC. From the press release it looks like it also utilizes Xyience, a UFC official sponsor, in this program. This home fitness product falls in line with the current craze of at home workout regimens. We’ll see how sales will be for this product.

Written by Jason Cruz · Filed Under UFC | 2 Comments

Salaverry offers MMA instruction via phone app

August 3, 2011

MMA Weekly reports that former UFC middleweight Ivan Salaverry has produced a dedicated phone app showing MMA instruction. The app is available on Itunes and is free to download with additional content going for an introductory price point of $2.99.
The app includes Salaverry instruction on the basics of MMA fighting to his signature move, “The Salaverry.” The instruction was shot in HD and three cameras were used to capture all angles of the instruction.
Salaverry spoke to MMA Weekly about the app:

“For me it was really nice to see people to have the ability to download any kind of MMA technique and the possibilities of that. You don’t need to go to your computer; you can just get your smartphone and download it right then and there.”

“You get to see me show techniques like the crucifix that you might not normally get from other people. You also get a lot of different angles with the camera; top side, bottom side, and the detail work of a lot of other stuff we put in there.”

Payout Perspective:
This is a unique approach to the “how to” market in MMA. We’ve seen RUSHFIT workout videos from GSP, the Gracie Academy training programs and even the UFC training partner offered on the PS3, XBox and Wii. It goes to show you that there are multiple platforms for instructional videos and the marketplace is growing. The phone app is a unique idea and from the initial video screen grabs, it looks detailed and comprehensive. More importantly, produced in HD, the picture quality appears good which is necessary if you only have a small screen to look at the video. For a free download and a relatively inexpensive price for additional content, it could catch on.

Written by Jason Cruz · Filed Under new media, UFC | 1 Comment

Yankee uses MMA to get into shape for spring training

February 24, 2011

WSJ reports that new Yankee Catcher Russell Martin utilized mixed martial arts training to get into shape for spring training. Martin, a native of Montreal, used GSP’s gym to help him get into shape for baseball.
Via WSJ:

…Martin went over to the gym where Mr. St. Pierre trains, and sought out his world-renowned trainer, Jon Chaimberg.

Mr. Martin did not do any actual fighting or sparring. but he did watch the MMA fighters train, saw several fights and hung out with Mr. St. Pierre.

Payout Perspective:
Similar to the NBA’s Roy Hibbert, here is another example of a professional athlete using MMA to get ready for their sport. The article ties in GSP since Martin, who is from Montreal, sought out MMA training in his hometown–and found where GSP trains.
The MMA fitness industry is growing along with the sport. Not only are we seeing the UFC get into the gym business, but there are fitness videos and a fitness magazine with a focus on an MMA workout.
H/T: Fight Lawyer

Written by Jason Cruz · Filed Under UFC | 2 Comments

New Magazine Focuses on MMA Fitness

February 9, 2011

Fighters Only magazine has introduced a new fitness publication called, Train Hard Fight Easy (THFE), which will focus on MMA fitness and nutrition.
According to Fighters Only:

In addition to expert editorial discussing MMA-related health, nutrition and conditioning THFE also features blow-by-blow fighting techniques. Taking readers through their fight secrets and appearing in their own picture editorials every issue are the THFEfight camp: MMA legend Wanderlei Silva and his long-term coach Rafael Cordeiro; BJJ guru Renzo Gracie; Greg Jackson, the most successful trainer in MMA today; plus esteemed wrestling coach Kenny Johnson and his close friend UFC Hall of Famer Matt Hughes.

The first issue details the training habits of Georges St. Pierre. The magazine is also available via Fighters Only’s iPad app on iTunes.

Payout Perspective:
Considering the amount of MMA gyms, “cardio kickboxing” classes and workout videos (e.g., RUSHFIT) populating the workout landscape now, it is easy to see a fitness periodical dedicated to MMA. With GSP as its cover guy for the first issue, you can expect booming sales.
Regardless of the cover, the popularity of MMA has many people trying it out themselves. From a workout perspective, many people are into the “Men’s Health-type” information on what to eat to have a body like GSP and less like Fedor. A magazine focusing on how MMA athletes eat and train should have the eye of many wannabe fighters and people just interested in getting in shape.

Written by Jason Cruz · Filed Under publishing | 2 Comments